What does the name mean?
12/31 is the day the decision was made to move forward with the idea of creating a well balanced drink. 12/31 = Twelv 31®, get it? However, that's not the only meaning to the name. 12/31 is also the most familiar day of celebration for everyone. Twelv 31® embodies celebration and Bisi and Channyn want you to celebrate whatever and whenever you want.