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What Does Twelv 31® Mean?

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What does the name mean? 

12/31 is the day the decision was made to move forward with the idea of creating a well balanced drink. 12/31 = Twelv 31®, get it? However, that's not the only meaning to the name. 12/31 is also the most familiar day of celebration for everyone. Twelv 31® embodies celebration and Bisi and Channyn want you to celebrate whatever and whenever you want.